This Saturday I will be immersing myself in the social media/connection culture at SoCon 2009. I think I'm going to have trouble narrowing down my selection of break-out topics, but this is what I'm initially interested in:
- Using social networking for social change
- Social media for B2B
- Return on Investment for social media
- Build your own personal brand
It's the last one that I'm thinking about tonight. A personal brand. With regards to job searching, I have heard this multiple times and, as a marketer, you'd think that I would have a brand already established. And, wow. A Google search on social media personal brand return a lot of hits.
This one is interesting: Success here is simple. I followed the Disney model. I built a content franchise and leveraged it across every community and channel I participate in, including traditional ones like PR and speaking. Anyone can emulate this approach - including brands that want to maximize their use of social media. (from a blog by Steve Rubel) I like this because it is what I would do with my marketing campaigns in the business. I would decide on a theme and a target message and then everything from graphics to emails, invites, signage, and promotional items would match the theme and messaging. It looked awesome and was very effective. Jonathan Gessinger at Twin Engine Creative helped me with a bunch of themes. The guys at TEC do terrific graphic work if you need some help. Maybe I should hit them up for a personal brand.
So in between class, work, group projects, the VCIC competition and trying to find an internship for the summer, I'll be working on my personal brand. Think I'll start with that list I made a while ago of all the things I like and things I like doing. Any ideas or suggestions? Any really good personal brands out there you can recommend?
I was working on my "personal brand" over the holiday break. Basically, it ended up being constant picture + color scheme + website + consistency across my social media platforms.
Dan Schwabel (sp?) is famous for his tips on personal branding. Google him! Goodluck!
Posted by: Courtenay | February 18, 2009 at 04:22 PM